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Softly lit and accompanied by a soaring piano soundtrack, a new series of Conservative Party campaign ads purport to show Canadians a side of their prime minister they rarely get to see.
'At home with Stephen Harper' is seven vignettes that show the husky-eyed politician seated before a fireplace, speaking 'openly and frankly' - without the telltale notes or teleprompter - on everything from Arctic sovereignty and immigrants to the joy of being a dad.
'This is a side that Canadians don't normally see and the Prime Minister is talking about issues that are very close to them,' Conservative spokesman Ryan Sparrow said on Thursday.
But critics are already taking aim at the 'schmaltzy' overtones in the ads, suggesting they are a weak pre-emptive strike against the nasty election battle ahead.
Filmed on a Saturday morning last month at Harrington Lake, the residence in Gatineau Park where the Harper family often spend weekends and summers, the ads show Mr. Harper addressing a grey-haired - and blurred out - interlocutor from a plush, beige armchair
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